ASICS Brand Trainer: Novak Djokovic is involved in creation of new models

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ASICS Brand Trainer Marc Sieber revealed top players like Novak Djokovic are involved in the creation of ASICS models. Tennis is one of the sports where shoes play an important role as the player needs to feel comfortable in his shoes on every surface.

Djokovic, one of the greatest champions the game has ever seen, is known for his attention to details and feeling comfortable in his shoes is certainly important to him. “It works very well because top athletes like Novak Djokovic are involved in the creation of the new models: He works closely with our ISS (Institute of Sport Science) in Kobe, Japan and is in constant contact with the experts inside on site,” Sieber told

Novak Djokovic

Djokovic preparing to play the Monte Carlo Masters
Djokovic was hoping to play the Masters events in Indian Wells and Miami but he was denied entry into the United States because of his vaccine status. Last week, Djordje Djokovic confirmed his brother was in Belgrade, preparing for the Monte Carlo Masters and French Open.

Novak Djokovic

Last month, France lifted its vaccine mandate, paving a way for Djokovic to compete in Monte Carlo and Paris. “Novak is here, training in Belgrade and preparing for Monte Carlo. He went through a terrible period, but he endured till the end and showed and proved why he is what he is.

He was in Dubai and unfortunately lost the quarterfinals there. He lacks the continuity of matches and tournaments, to be on the field. I hope that he will continue with great games, and Belgrade and Monte Carlo are tournaments where he is preparing for Roland Garros and Wimbledon.

Until the last moment, he did not know if he would be able to play, but fortunately, he will appear in Paris, Rome, London and Madrid. The ATP does not have much say in this, since rules vary from country to country,” Djordje Djokovic said on K1’s “Kec na jedanaest” show.

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